Hello, you are welcome to another episode of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community. My name is Uzoma Atuma.
Today on the show: FIRSTBANK’S FIRST@ARTS INITIATIVE CHAMPIONS NIGERIA’S CREATIVE GROWTH AT LAGOS INTERNATIONAL THEATRE FESTIVAL INFLUENCER POWER: HOW NIGERIA’S DIGITAL VOICES ARE DRIVING BRAND GROWTH TRUMP TAKES THE WHITE HOUSE: WHAT THIS MEANS FOR NIGERIA’S ECONOMY AND CREATIVE AND MARKETING AGENCIES On Let’s Talk Brand and Business with Shina Iteade; Yinka Adebayo concludes his interview session on Media Transparency, Client Trust, and How Brands Can Connect with Consumers’ Emotional Pain Points in the Digital Age All of these, Brand Tips and many more will come your way shortly- Don’t go anywhere!
You are welcome back, this is still Brand & Business News; As Lagos hosts the highly anticipated Lagos International Theatre Festival, one of Nigeria’s leading financial institutions, FirstBank, is making a significant mark through its First@Arts initiative. With a focus on empowering creativity and strengthening the nation’s cultural economy, FirstBank is helping to provide a global platform for Nigerian talent.
On this episode of Brand Events, we’ll take you behind the scenes to see how FirstBank’s commitment to the arts is fueling the growth of Nigeria’s creative industries and connecting them to audiences around the world, as revealed in a recent press conference in Lagos. Now to CONSUMERS’ TALK, where we bring you the pulse of the people, consumers on pressing issues that shape our world.
This week, we’re turning our focus to the impact of the recent U.S. election that saw Donald Trump emerge victorious. With global markets reacting and economies adjusting, what does this mean for Nigeria? More importantly, how will this shift affect our local creative advertising and marketing industries, which play a crucial role in driving economic growth? Join us as we hit the industry to gather real opinions, diverse views, and thought-provoking insights from IMC professionals on how this international shake-up could ripple through our economy and the creative sector. Let’s dive into what they have to say! Now to our interview segment: Let’s Talk Brand and Business with Shina Iteade.
Today, we bring you an industry expert, Yinka Adebayo, Executive Director at OMG WeCa, and with him, we are diving into dynamic issues like the importance of media transparency, how agencies build and maintain client trust, and the growing need for brands to connect with consumers on an emotional level. Stay tuned as Shina and Yinka concludes these pressing topics shaping the future of advertising and media in Nigeria and beyond And this is where we draw the curtain of today’s episode of Brand and Business News! Stay connected with us on all our social media platforms for more exclusive insights on Marketing Communications and Brand updates. Subscribe to our YouTube Channel as displayed on the screen for full access to our interviews and other interesting content.
Join us again next week on this same channel, for another enriching episode, where we uncover the latest trends shaping the Integrated Marketing Communications Industry and Nigeria’s dynamic business world. This is Brand and Business News! Bye for Now!
