Brand Exits In Nigeria (June 2024 – April 2025)
Brand Exits In Nigeria (June 2024 – April 2025)
BRAND REVIEW10 Videos
The Ethics of Influence: How CBEX’s Word-of-Mouth Play Exploded—Then Imploded
In Nigeria’s buzzing tech and financial space, CBEX—a now-defunct crypto and gaming platform—became a household name almost overnight. But just as fast as it rose, it crashed. Behind its rapid growth? Not billboards or banner ads, but a turbo-charged word-of-mouth strategy that many marketers are now dissecting. Brand Insight:CBEX combined high-yield crypto investments, sports betting, […]
ADS MEET ART: HOW BRANDS LEVERAGE ENTERTAINMENT TO WIN HEARTS
From Hollywood to Nollywood, advertising has become the financial backbone of the entertainment industry. Whether it’s blockbuster movies, chart-topping music videos, or even live events, advertisers are no longer just sponsors—they’re co-creators, shaping the way stories are told and consumed. In Nigeria, the synergy between advertisers and creators is evident. According to the Nollywood Economic […]
INFLUENCER POWER: HOW NIGERIA’S DIGITAL VOICES ARE DRIVING BRAND GROWTH
Influencer marketing is more than just a buzzword here in Nigeria; it’s become a game-changer. Brands are realizing that to connect with today’s digital-savvy consumers, they need more than traditional advertising. Instead, they’re turning to people with powerful social media presences, who can bring products to life in ways that feel real and relatable. Originally, […]
DIGITAL DREAMS OR DESPERATE MEASURES? THE RISE OF CONTENT CREATION IN NIGERIA’S ECONOMIC STRAIN
As the country faces severe economic strains, a new wave of digital entrepreneurs is rising—content creators. But is this phenomenon a sign of resilience or desperation in the face of an unrelenting economic crisis? Let’s take a closer look. Over the past few years, Nigeria has experienced an unprecedented surge in the number of content […]