BRAND REVIEW10 Videos

The Ethics of Influence: How CBEX’s Word-of-Mouth Play Exploded—Then Imploded

In Nigeria’s buzzing tech and financial space, CBEX—a now-defunct crypto and gaming platform—became a household name almost overnight. But just as fast as it rose, it crashed. Behind its rapid growth? Not billboards or banner ads, but a turbo-charged word-of-mouth strategy that many marketers are now dissecting. Brand Insight:CBEX combined high-yield crypto investments, sports betting, […]

ADS MEET ART: HOW BRANDS LEVERAGE ENTERTAINMENT TO WIN HEARTS

From Hollywood to Nollywood, advertising has become the financial backbone of the entertainment industry. Whether it’s blockbuster movies, chart-topping music videos, or even live events, advertisers are no longer just sponsors—they’re co-creators, shaping the way stories are told and consumed. In Nigeria, the synergy between advertisers and creators is evident. According to the Nollywood Economic […]