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WhatsApp Image 2025-02-24 at 3.19.24 PM

Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]
Brand & Business News
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nigerian-institute-of-public-relations-nipr

NIGERIAN’S REPUTATION GETS A POWER BOOST

Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]
Brand & Business News
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TOP 7 MUST-JOIN ASSOCIATION FOR IMC PROFESSIONALS IN NIGERIA

Want to stay ahead in the marketing and communications industry (IMC)? Joining the right associations can open doors to networking, growth, and career-changing opportunities. Follow the link to discover the Top 7 Must-Join Associations and take your career to the next level. To ACCESS more information on specific IMC ASSOCIATIONS that align with your career, […]
Esther Arekson
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