mediaReach OMD Unveils KEY MARKETING TRENDS for 2025
At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues.
Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and expected to grow. Supermarkets remain strong, but digital engagement is now essential.
To succeed in 2025, brands must focus on authenticity, innovation, and experiential marketing. The event’s key takeaway: adaptability and creativity will define market leaders in the coming year.
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