IMC WEEKLY ROUNDUP – Latest in the Industry

This is Brand & Business IMC Weekly Roundup — This is Brand & Business IMC Weekly Roundup — your power-packed dose of the latest in branding, advertising, PR, and everything shaping the world of integrated marketing in Nigeria and beyond! That’s all for this week’s IMC Weekly Roundup on Brand & Business News. Keep tuning […]

Brand & Business News

May 9, 2025

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Nigerian Breweries Names Uzodinma Odenigbo as New Corporate Affairs Director

Nigerian Breweries Plc has appointed Dr. Uzodinma Odenigbo as its new Corporate Affairs Director, effective May 1, 2025. He succeeds Sade Morgan, who now moves to a global role as Heineken’s Corporate Affairs Director for Africa, the Middle East, and Africa. Odenigbo, who joined the company in 2017, has led key public and government affairs […]

Brand & Business News

April 30, 2025

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NECCI’s ‘Public Relations For Beginners’ Workshop Equips Fresh Talents with Essential PR Tools

On Friday, April 25th, 2025, NECCI hosted the Public Relations For Beginners workshop, convened by Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI. It was a hands-on, practical session designed for anyone looking to kickstart their journey into the world of PR. Segun McMedal, President & CEO of Upticomm Marketing Company, opened the day by breaking […]

Brand & Business News

April 30, 2025

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The Ethics of Influence: How CBEX’s Word-of-Mouth Play Exploded—Then Imploded

In Nigeria’s buzzing tech and financial space, CBEX—a now-defunct crypto and gaming platform—became a household name almost overnight. But just as fast as it rose, it crashed. Behind its rapid growth? Not billboards or banner ads, but a turbo-charged word-of-mouth strategy that many marketers are now dissecting. Brand Insight:CBEX combined high-yield crypto investments, sports betting, […]

Brand & Business News

April 19, 2025

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Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

Brand & Business News

February 25, 2025

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