Nigerian Breweries Names Uzodinma Odenigbo as New Corporate Affairs Director

Nigerian Breweries Plc has appointed Dr. Uzodinma Odenigbo as its new Corporate Affairs Director, effective May 1, 2025. He succeeds Sade Morgan, who now moves to a global role as Heineken’s Corporate Affairs Director for Africa, the Middle East, and Africa. Odenigbo, who joined the company in 2017, has led key public and government affairs […]

Brand & Business News

April 30, 2025

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The Ethics of Influence: How CBEX’s Word-of-Mouth Play Exploded—Then Imploded

In Nigeria’s buzzing tech and financial space, CBEX—a now-defunct crypto and gaming platform—became a household name almost overnight. But just as fast as it rose, it crashed. Behind its rapid growth? Not billboards or banner ads, but a turbo-charged word-of-mouth strategy that many marketers are now dissecting. Brand Insight:CBEX combined high-yield crypto investments, sports betting, […]

Brand & Business News

April 19, 2025

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Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

Brand & Business News

February 25, 2025

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Brand and Business News – Episode 17 Showing on DStv CH.255

Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends. Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting […]

Esther Arekson

February 19, 2025

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mediaReach OMD Unveils KEY MARKETING TRENDS for 2025

At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]

Brand & Business News

February 18, 2025

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