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IMC WEEKLY ROUNDUP – Latest in the Industry

This is Brand & Business IMC Weekly Roundup — This is Brand & Business IMC Weekly Roundup — your power-packed dose of the latest in branding, advertising, PR, and everything shaping the world of integrated marketing in Nigeria and beyond! That’s all for this week’s IMC Weekly Roundup on Brand & Business News. Keep tuning […]
Brand & Business News
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Kids-Say-1

Kids Say the Darndest Things Africa Returns: A New Era in Children’s Entertainment

WHAT Network has officially revived Kids Say the Darndest Things Africa, marking a new chapter in family-friendly entertainment. At a press conference on February 5th at Lagos Continental Hotel, NBC Director General Mr. Charles Ebuebu praised the show’s return, emphasizing its role in shaping young minds through wholesome and culturally rich programming. The event gathered […]
Brand & Business News
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mediaReach OMD Unveils KEY MARKETING TRENDS for 2025

At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]
Brand & Business News
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NIGERIAN’S REPUTATION GETS A POWER BOOST

Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]
Brand & Business News
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