Brand and Business News – Episode 17 Showing on DStv CH.255
Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends.
Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting consumer behavior, brands must rethink their strategies. At the Top Trends 2025 conference by mediaReach OMD, industry leaders shared valuable insights. They discussed AI-driven marketing, the growing impact of social commerce, and how brands can stay ahead.
Meanwhile, in the media world, the National Broadcasting Commission has praised What Network for reviving Kids Say the Darndest Things Africa. This development is a significant boost for children’s programming. We take a closer look at why this matters and how it could influence future content creation.
Moving on to our interview segment, we sit down with John Ehiguese, CEO of MediaCraft Associates. With over 20 years of PR experience, he shares expert insights into the evolving landscape of public relations. He explains how digital transformation is reshaping PR, how audience expectations are shifting, and what brands must do to stay relevant. It’s a conversation you don’t want to miss.
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