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Brand and Business News- EPISODE 15 Showing on DStv CH.255 (14 November 2024)

Hello, you are welcome to another episode of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community. My name is Uzoma Atuma. Today on the show: FIRSTBANK’S FIRST@ARTS INITIATIVE CHAMPIONS NIGERIA’S CREATIVE GROWTH AT LAGOS INTERNATIONAL THEATRE FESTIVAL […]

Brand & Business News

November 19, 2024

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INFLUENCER POWER: HOW NIGERIA’S DIGITAL VOICES ARE DRIVING BRAND GROWTH

Influencer marketing is more than just a buzzword here in Nigeria; it’s become a game-changer. Brands are realizing that to connect with today’s digital-savvy consumers, they need more than traditional advertising. Instead, they’re turning to people with powerful social media presences, who can bring products to life in ways that feel real and relatable. Originally, […]

Brand & Business News

November 19, 2024

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TRUMP TAKES THE WHITE HOUSE: WHAT THIS MEANS FOR NIGERIA’S ECONOMY AND CREATIVE& MARKETING AGENCIES

This week, we’re turning our focus to the impact of the recent U.S. election that saw Donald Trump emerge victorious. With global markets reacting and economies adjusting, what does this mean for Nigeria? More importantly, how will this shift affect our local creative advertising and marketing industries, which play a crucial role in driving economic […]

Brand & Business News

November 19, 2024

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FIRSTBANK TAKES CENTER STAGE AT LAGOS INTERNATIONAL THEARTER FESTIVAL

This November, Lagos will become a global stage for creativity as the city hosts the inaugural Lagos International Theatre Festival. At the heart of this cultural celebration stands FirstBank, Nigeria’s leading financial institution, stepping up as the proud lead sponsor of this landmark event. As part of its First@Arts initiative, FirstBank continues its legacy of […]

Brand & Business News

November 19, 2024

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LET’S TALK BRAND AND BUSINESS WITH YINKA ADEBAYO

Let’s Talk Brand and Business with Shina Iteade. Today, we bring you an industry expert, Yinka Adebayo, Executive Director at OMG WeCa, and with him, we are diving into dynamic issues like the importance of media transparency, how agencies build and maintain client trust, and the growing need for brands to connect with consumers on […]

Brand & Business News

November 19, 2024

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