HAPPENING NOW: WE ARE LIVE AT THE NIGERIAN BREWERIES PLC PRE-AGM MEDIA BRIEFING AT SHERATON HOTEL
Major highlights of the briefing includes: Stay tuned for more updates
The Achalugo Effect: Boost Promotion with UGC & Memes.
Omoni Oboli’s film Love in Every Word (ACHALUGO) hit a major milestone—15 million views on YouTube in just one week! This success was no accident. It came from a smart strategy using meme marketing and user-generated content (UGC). How did it work? More importantly, how can you use the same strategy to grow your brand? […]
Stop Falling for These 5 Marketing Myths in 2025
1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]
Kids Say the Darndest Things Africa Returns: A New Era in Children’s Entertainment
WHAT Network has officially revived Kids Say the Darndest Things Africa, marking a new chapter in family-friendly entertainment. At a press conference on February 5th at Lagos Continental Hotel, NBC Director General Mr. Charles Ebuebu praised the show’s return, emphasizing its role in shaping young minds through wholesome and culturally rich programming. The event gathered […]
mediaReach OMD Unveils KEY MARKETING TRENDS for 2025
At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]