mediaReach OMD Unveils KEY MARKETING TRENDS for 2025

At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]

Brand & Business News

February 18, 2025

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Brand and Business News – Episode 17 Showing on DStv CH.255

Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends. Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting […]

Esther Arekson

February 19, 2025

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Yinka Adebayo Explores Media Transparency, Client Trust, And Emotional Pain Points.

Yinka Adebayo has over 25 years of experience in Marketing Communications, with a key focus on advertising and media. He started his career with Promo serve Limited and worked with a few other Advertising Agencies, managing the accounts of several multinational clients like Pfizer International, Honda, NIT, Tower Group, etc. before joining mediaReach OMD. His […]

Brand & Business News

November 7, 2024

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LET’S TALK BRAND AND BUSINESS WITH YINKA ADEBAYO

Let’s Talk Brand and Business with Shina Iteade. Today, we bring you an industry expert, Yinka Adebayo, Executive Director at OMG WeCa, and with him, we are diving into dynamic issues like the importance of media transparency, how agencies build and maintain client trust, and the growing need for brands to connect with consumers on […]

Brand & Business News

November 19, 2024

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