BRAND REVIEW8 Videos

ADS MEET ART: HOW BRANDS LEVERAGE ENTERTAINMENT TO WIN HEARTS

From Hollywood to Nollywood, advertising has become the financial backbone of the entertainment industry. Whether it’s blockbuster movies, chart-topping music videos, or even live events, advertisers are no longer just sponsors—they’re co-creators, shaping the way stories are told and consumed. In Nigeria, the synergy between advertisers and creators is evident. According to the Nollywood Economic […]

Brand & Business News

December 5, 2024

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INFLUENCER POWER: HOW NIGERIA’S DIGITAL VOICES ARE DRIVING BRAND GROWTH

Influencer marketing is more than just a buzzword here in Nigeria; it’s become a game-changer. Brands are realizing that to connect with today’s digital-savvy consumers, they need more than traditional advertising. Instead, they’re turning to people with powerful social media presences, who can bring products to life in ways that feel real and relatable. Originally, […]

Brand & Business News

November 19, 2024

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DIGITAL DREAMS OR DESPERATE MEASURES? THE RISE OF CONTENT CREATION IN NIGERIA’S ECONOMIC STRAIN

As the country faces severe economic strains, a new wave of digital entrepreneurs is rising—content creators. But is this phenomenon a sign of resilience or desperation in the face of an unrelenting economic crisis? Let’s take a closer look. Over the past few years, Nigeria has experienced an unprecedented surge in the number of content […]

Brand & Business News

August 27, 2024

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Multinational Corporations Bow Out Amidst Nigeria’s Economic Shift

Today, we uncover a pivotal shift in Nigeria’s economic dynamics, where multinational corporations are recalibrating their strategies. As global giants reevaluate their market presence amidst evolving economic conditions, we examine the strategic implications and potential ripple effects on foreign investment in Africa’s largest economy.

Esther Arekson

July 19, 2024

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A&P FOODS REBRANDS TO PLADIS FOODS NIGERIA

A&P Foods Limited, one of Nigeria’s leading biscuit companies, has changed its legal name and branding to pladis Foods Nigeria Limited.This is aligning the brand with pladis, a leading player in the global Consumer Packaged Goods (CPG) industry, with a portfolio of iconic snacking brands. The move allows the Nigerian arm of the business to […]

Brand & Business News

March 4, 2024

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