Brand and Business News- EPISODE 1 Showing on DStv CH. 255
Thanks for joining us on this edition of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community, Airing on: DStv Channel 255 StarTimes Channel 119 GOtv Channel 94.
On this Episode 1, we focused on:
• Firstbank launches groundbreaking ‘giant in you’ campaign, elevating innovation in African finance. • Multinational corporations bow out amidst Nigeria’s economic shift
• Nigerian Consumers Express Frustration as Cost of Goods Continues to Soar Despite CBN’s Dollar Rescue Measures
• On our interview segment, ARCON DG reiterates commitment to protect ad industry from intimidation and threat This and many more packed on this 30 minutes Episode 1- Stay tuned!
We begin with BRAND REVIEW as we uncover a pivotal shift in Nigeria’s economic dynamics, where multinational corporations are recalibrating their strategies. As global giants reevaluate their market presence amidst evolving economic conditions, we examine the strategic implications and potential ripple effects on foreign investment in Africa’s largest economy.
BRAND EVENT Now, we turn our focus to a groundbreaking development in the world of African banking. First Bank of Nigeria, a pioneering force with a 130-year legacy, has launched its visionary “Giant in You” campaign. This initiative isn’t just about banking; it’s a bold statement in brand elevation and market leadership. By celebrating its heritage and fostering a sense of greatness, firstbank aims to inspire employees, customers, and stakeholders alike, setting a new standard in banking advertising.
We move straight to our interview segment:
LTBB- LET’S TALK BRAND AND BUSINESS,” where we delve into the latest developments shaping Nigeria’s advertising landscape. Today, we focus on a crucial conversation featuring the Director-General of ARCON.
He reaffirms ARCON’s unwavering dedication to shielding the advertising industry from intimidation and threats. Leading this insightful discussion is our esteemed host on LTBB, Shina Iteade. Stay tuned as Shina explores the implications and strategies behind protecting the integrity of Nigeria’s advertising sector. LTBB ARCON DG OUTRO- And there you have it for today’s edition of Brand and Business News!
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Join us again next week on this same channel, for another enriching episode, where we uncover the latest trends shaping the Integrated Marketing Communications Industry and Nigeria’s dynamic business world. This is Brand and Business News! Bye for Now!
Airing on: DStv Channel 255 StarTimes Channel 119 GOtv Channel 94
