Journalists from different media houses and platforms recently gathered to unwind and serenade to exclusive rhythm, pleasure and sounds; courtesy, end of the year press parley annually organized by Advertisers Association Of Nigeria (ADVAN). Speaking at the event, Osamede Uwubanmwen, President of ADVAN, said the press has been very supportive and fair in delivering brand messages to the consumers; hence the need to appreciate them. On her part, Ediri Ose-Ediale, CEO of ADVAN, described the essence of the Press parley as a way of appreciating the media’s partnership effort for the year, adding that the event also creates a listening platform to harvest feedback for the Association’s improvement. Some Brand journalists present at the parley also bore their minds on the association’s commitment to keep acknowledging the efforts of the media in promoting brand objectives and corporate goals.
