BRAND EVENTS29 Videos

NECCI’s ‘Public Relations For Beginners’ Workshop Equips Fresh Talents with Essential PR Tools

On Friday, April 25th, 2025, NECCI hosted the Public Relations For Beginners workshop, convened by Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI. It was a hands-on, practical session designed for anyone looking to kickstart their journey into the world of PR. Segun McMedal, President & CEO of Upticomm Marketing Company, opened the day by breaking […]

Kids Say the Darndest Things Africa Returns: A New Era in Children’s Entertainment

WHAT Network has officially revived Kids Say the Darndest Things Africa, marking a new chapter in family-friendly entertainment. At a press conference on February 5th at Lagos Continental Hotel, NBC Director General Mr. Charles Ebuebu praised the show’s return, emphasizing its role in shaping young minds through wholesome and culturally rich programming. The event gathered […]

mediaReach OMD Unveils KEY MARKETING TRENDS for 2025

At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]