Hello, you are welcome to another episode of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community. Today on the show: EMPOWERING WOMEN IN TECH: NECCI PR ROUNDTABLE TACKLES GENDER GAPS IN NIGERIA’S DIGITAL ECONOMY MIPAN 2025 BUSINESS […]

In an industry where rapid advancements have left women’s contributions underrepresented, Nigeria’s 24th NECCI Public Relations Roundtable is sounding a call to action for gender equity in technology. The conference, held at Lagos’s Eko Hotel, saw tech and PR leaders, government officials, and industry pioneers unite under the theme “Women in Technology – Breaking Barriers.” […]

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends. Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting […]