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Pepsi Nigeria, a leading cola carbonated soft drink beverage at the forefront of driving contemporary pop culture, in partnership with leading independent record label and global music industry giant, EMPIRE, has announced the launch of the Pepsi Music Academy (PMA) to bolster the development of the music industry in Nigeria.

The announcement was made by the General Manager, Marketing, Seven-Up Bottling Company, Segun Ogunleye, at a press conference in Lagos.

According to him, PMA is designed to cater for the discovery and incubation of talents across various facets of the music industry and to further support and enable the entire music ecosystem.

Ogunleye explained that the music artistry component of the academy will expose participants to intense industry education from a carefully selected faculty of music business leaders, who have contributed immensely to the global growth of Afrobeats and the Nigerian music ecosystem.

He also disclosed that three finalists from the academy will receive brand new SUVs, a living allowance for two years, an opportunity to be a Pepsi influencer, get their music produced by grammy award winning producers, Sarz, Masterkraft, Blaisebeatz and P.Priime, a music video production sponsored by the brand and a two-year developmental recording deal with EMPIRE.

“Pepsi has been one of the most prominent promoters of Afrobeats, and we are keen to sustain and expand the current success recorded by enabling a structure that would maintain the global dominance of Afrobeats.

EMPIRE’s Regional Head of West Africa, Mobolaji Kareem, affirmed that the partnership with Pepsi is a landmark project for the next generation of talents in the music industry who will further expand Afrobeats dominance globally.

To join the PMA, interested participants can scan a bottle of Pepsi to access the PMA website at and submit their entries. Participants have eight weeks to submit their entries.

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