MTN Nigeria won the Best Reputation Management award, while Dettol’s Rickett won Best Social Responsibility Campaign at the 2nd Nigerian Marketing Awards.
A statement from the organisers of the award, Nigerian Marketing Awards noted that at the ceremony, which was held in Lagos, Palmpay emerged as the best use of social media of the year and Red Media bagged the Best Influencer Marketing of the Year award.
ZAGG was also decorated with the award for Brand Innovation of the Year, Pepsi was honoured for Campaign of the Year, while Hollandia emerged as the “Dairy Brand of the Year.”
According to the statement, Life Continental Lager Beer was recognised as the Best Alcoholic Brand of the Year. It noted that Palmpay won the Financial Institution of the Year award while Sprite was honoured with the award for excellence in experiential marketing.
Other notable winners included Sprite for “Excellence in Experiential Marketing” and Brandlife Limited as the “Experiential Agency of the Year.” Nigerian Breweries Plc. was honored as the “Marketing Company of the Year.”
Individuals who have played pivotal roles in shaping the marketing landscape were also acknowledged. Joy Ososuakpor was awarded “Marketing Educator of the Year,” and Azeez Disu was named the “Marketing Journalist of the Year.” Omoyosola Olatimilehin was celebrated as the “Marketing Student of the Year.”
The Chairman of the Awards Decision Council, Iquo Ukoh, said the Nigerian Marketing Awards was one of the attempts aimed at instilling the consciousness of an entrepreneurial mindset in marketing managers, advertising agencies, and experiential marketing agencies.
According to her, in accessing each entry we looked at problem identification, marketing solutions employed to address the problem, tactics used to execute the identified solution and results achieved or the performance outcome.