FIRSTBANK TAKES CENTER STAGE AT LAGOS INTERNATIONAL THEARTER FESTIVAL
This November, Lagos will become a global stage for creativity as the city hosts the inaugural Lagos International Theatre Festival. At the heart of this cultural celebration stands FirstBank, Nigeria’s leading financial institution, stepping up as the proud lead sponsor of this landmark event.
As part of its First@Arts initiative, FirstBank continues its legacy of supporting the growth of Nigeria’s dynamic creative sector. During a press conference held ahead of the festival, media representatives from across Nigeria and beyond gathered to hear how the bank is empowering Nigerian artists and the role it’s playing in fostering a global dialogue through the arts.
The press conference, attended by key industry stakeholders and brand journalists, highlighted the bank’s long-standing commitment to promoting local talent and fostering a thriving creative ecosystem. For FirstBank, it’s not just about sponsoring an event—it’s about shaping a future where Nigerian arts and culture are recognized on the global stage.
The festival, running from November 15th to 17th at four iconic Lagos venues—Muson Centre, TerraKulture, National Theatre, and JK Randle Centre—will feature an impressive lineup of performances, from adult theater to children’s skits and music. FirstBank’s sponsorship ensures these performances reach a wide audience and, more importantly, provides emerging creatives with the opportunity to showcase their talent to both local and international audiences.
In addition to homegrown Nigerian talent like Joke Silva and Broda Shaggi, artists from across the world, including the United States, South Africa, and Zambia, will share the stage. The festival promises a true celebration of diversity, with performances that highlight the universal power of the arts.
Brand and business News crew were on hand to discuss the long-term impact of the festival and FirstBank’s role in driving the growth of the creative economy. During the press conference, some stakeholders emphasized that, with Nigeria’s creative industries now ranked as one of the country’s top exports, supporting events like this is crucial to furthering that success.
The festival isn’t just about performances—it’s about growth. Through masterclasses, workshops, and panel discussions, FirstBank’s First@Arts initiative is helping to foster a culture of collaboration, insight, and industry knowledge. These sessions give young and emerging creatives the tools they need to thrive in today’s competitive market and elevate Nigerian talent to global recognition.
Through its First@Arts initiative, FirstBank is playing a pivotal role in shaping Nigeria’s cultural future. From financial backing to creating platforms for exposure, the bank is helping the next generation of artists take their craft to the world.
