Thanks for joining us on this edition of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community, Airing on:
DStv Channel 255
StarTimes Channel 119
GOtv Channel 94
On this Episode 5, we focused on: .
PITCHER FESTIVAL CELEBRATES YOUNG CREATIVE TALENT AT LAGOS RECEPTION .
THE NEW CASH KINGS: POS TERMINALS TAKE OVER AS ATMS FALTER AMID NATIONWIDE SHORTAGES .
ON OUR INTERVIEW SEGMENT, BREAKING NEW GROUND IN ADVERTISING: LANRE ADISA ON LEADING AAAN AND ADAPTING TO A RAPIDLY EVOLVING MARKET
This and many more packed on this 30 minutes Episode 5- Stay tuned!
We begin with Consumers’ Talk, exploring a dramatic shift in Nigeria’s cash withdrawal landscape as ATMs increasingly run dry, leaving many to rely on Point of Sale (PoS) terminals.
With the number of PoS terminals skyrocketing to over 1.1 million, these devices now handle the majority of cash withdrawals in some regions. However, this convenience comes at a steep price, with fees reaching up to 10%. Join us as we hear firsthand from Nigerians about how this transition is affecting their daily lives and finances.
CONSUMERS’ TALK
On our interview segment: LTBB- LET’S TALK BRAND AND BUSINESS
We dive into the latest trends in advertising and business, featuring Lanre Adisa, a key figure in the Nigerian advertising scene. As the President of the Association of Advertising Agencies of Nigeria (AAAN) and Chief Creative Officer of NOAH’s ARK, Lanre brings a deep well of experience and a forward-thinking approach to discussion with Shina on this episode. Exploring his motivations for leading the AAAN, his key goals, and the immediate challenges facing the industry amidst rapid changes. Stay tuned for insightful conversation about the future of Nigerian advertising and the strategies for success in this evolving field.
LTBB AAAN PRESIDENT
OUTRO-
And there you have it for today’s edition of Brand and Business News! Stay connected with us on all our social media platforms for more exclusive insights and updates. Subscribe to our YouTube Channel as displayed on the screen, for full access to our interviews and other interesting content on brands and marketing communications industry. Join us again next week on this same channel, for another enriching episode, where we uncover the latest trends shaping the Integrated Marketing Communications Industry and Nigeria’s dynamic business world.
This is Brand and Business News! Bye for Now! Airing on: DStv Channel 255 StarTimes Channel 119 GOtv Channel 94
