Let’s Talk Brand and Business with Shina Iteade. Today, we bring you an industry expert, Yinka Adebayo, Executive Director at OMG WeCa, and with him, we are diving into dynamic issues like the importance of media transparency, how agencies build and maintain client trust, and the growing need for brands to connect with consumers on an emotional level. Stay tuned as Shina and Yinka concludes these pressing topics shaping the future of advertising and media in Nigeria and beyond.