On this episode of Let’s Talk Brand and Business with Shina Iteade, we explore the pressing realities of Nigeria’s economic challenges and their impact on the media industry. Dr. Femi Adelusi, a pivotal figure in Nigeria’s marketing communications sector, sheds light on the shifting priorities of clients amid shrinking budgets.
He shares valuable strategies that agencies are employing to not only survive but thrive in these turbulent times. Dr. Adelusi provides valuable perspectives on how the media investment landscape is changing and what strategies agencies need to adopt to remain resilient amid economic challenges.
