In this edition of Let’s Talk Brand and Business News, Shina Iteade engages in a thought-provoking conversation with Mrs. Tolulope Medebem, the first female President of the Experiential Marketers Association of Nigeria (EXMAN). As she breaks new ground in her leadership role, Tolulope addresses key issues affecting the industry, from regulating experiential marketing and enhancing service quality, to the need for measurable impact and embracing digital transformation. Join Shina as they discuss the challenges and opportunities shaping the future of experiential marketing in Nigeria.
