Golden Penny has unveiled its rebranded noodles (chicken flavour), which have been upgraded and repackaged in line with the company’s innovation drive.

At the relaunch of the product, which was held in Lagos recently, the Managing Director of Flour Mills Ltd (the parent company of Golden Penny), Devlin Hainsworth, said the rebranding of the product was borne out of the need to improve its quality for the benefit of consumers.

He said the company’s vision was to be the leading food company, not just in Nigeria, but in Africa.

He added that the company would continue to invest in and expand our existing key categories.

He said, “We are looking at expansion across West Africa and, indeed, we are starting some exports of Golden Penny Pasta and Noodles. That is exciting, if you think about it more, what Golden Penny brings to the mind of the consumer.

“I think it brings three very critical things. One, great quality and taste, and with it substantive. The second thing is that it brings nutritional benefits. Finally, the emotional benefit, the connection with family, the connection with childhood, the bonding, (and) the magic.

It is only Golden Penny that brings these, and that makes it a very powerful brand and one of the fastest growing across Africa.”

The company’s Category Manager (Noodles), Ayokunle Iyiola, said the rebranding of the product was in line with the company’s philosophy, which was premised on innovation.

“Today, we are relaunching the chicken flavour of Golden Penny Noodles. The brand has been around for a while. Looking at our strategy as a company that leads through innovation, we listened to our consumers and we took the advantage to relaunch the product and give them better quality,” he stated.

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