Nokia has unveiled a new brand identity that includes a refreshed logo, as part of its efforts to accelerate growth in the market, as per a Reuters report. This marks the first time in nearly six decades that Nokia has updated its logo. The new logo is made up of five different shapes that form the word “NOKIA”. Unlike the previous blue color scheme, the new logo features a range of colors. According to chief executive Pekka Lundmark, the company’s evolution from a smartphone company to a business technology firm influenced the decision to make this change. Lundmark told Reuters, “There was a connection to smartphones, and nowadays we are a business technology company.” The Nokia brand has gone through several transformations over the past decades, from its humble beginnings as a paper mill in the 1800s to its emergence as a major mobile phone manufacturer in the early 2000s, its downfall after the launch of Apple’s iPhone, and finally its resurrection with HMD Global, which currently hold the rights to use the Nokia brand for smartphones and tablets. While Nokia’s new logo design marks a significant change for the brand, the classic Nokia logo that people know and love may not disappear altogether, as the company just launched the Nokia C22 and Nokia C32 smartphones featuring the classic Nokia logo. So it’s not clear whether HMD Global will adopt the new brand identity or continue to use the classic logo for its future mobile devices.
