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According to 360 Market Update report, the global laundry care products market size is projected to grow to a 100 million dollar by 2027. From its first product offering in 1958 till date, LG, an eletronic brand known for utmost quality, has dominated the sector with innovative solutions within the laundry care market.

Over the years, LG has continue launch some of the best eco-friendly laundry appliances to the market, but its recent washing machine took innovation to another level with AI technology, Wi-Fi connectivity, antimicrobial capabilities, super speed, a bevy of wash cycle options among others.

Compared to a conventional wash cycle, LG washing machines’ Artificial Intelligence Direct Drive (AI DD™) technology offers 18% more fabric protection for clothing material.

LG washing machines boast a range of high-performance functions from reducing allergens to care programmes designed to help extend the life of clothing materials, making life smoother and easier”

The recently launched LG washing machines saves time, energy and water, with intelligent laundry technologies to make wash day more of a pleasure than a chore”

According to Brian Kang, General Manager, Home Appliances Division, LG Electronics West Africa, “It’s fair to state that washing machines have advanced significantly. Compared to earlier models, they are now far more energy and water efficient. No matter how much or how little laundry was in the drum, earlier types of washing machines utilized the same amount of water, energy, and time to clean it. Three kilogrammes of denim or one kilogramme of lingerie would both receive the same wash procedure. Modern washing machines can adjust each cycle to the kind of cloth and weight of your laundry thanks to new technology”

He further said “LG technology takes advantage of in-machine intelligence and knows exactly how to handle your clothing with care. Before starting to add water, the washing machine weighs the load of laundry. As clothing is introduced into the drum, sensors begin to operate and compare the textures of the clothing to pre-programmed data gleaned from the analysis of more than 20,000 various fabric types. This allows for a high level of clothing detection accuracy, which allows the washing machine to automatically select which programme to run. Cotton, mixed fabric, and easy care are common options”, he added.

LG’s AI technology brings no privacy concerns because its washing machines neither extract nor rely on users personal information. It’s 6 Motion Direct Drive technology is based on the six key actions we use when doing the washing by hand: tumble, swing, filtration, rolling, scrub and stepping.

With reference to these six primitive motions — plus analysis of the textile composition of the clothing you are washing — AI DD™ individually selects the optimal washing pattern for each load of laundry.

The revolutionary Direct Drive motor from LG, which offers unmatched performance without losing efficiency, has undergone over 20 years of innovations. The “AI DD washer” builds on those developments. In addition to detecting the volume and weight of each individual load of laundry, LG’s new washing machine also employs AI and sophisticated sensors to determine the types of fabrics in each load. The washer then programmes the ideal wash cycle setting for the best outcomes by comparing this data to more than 20 thousand usage-related data points using deep learning technology, boosting cleaning performance and 15% prolonging the life of clothing.

A key consideration for consumers when buying a washing machine is the size of the machine. Running a washing machine with a large drum but with a load that is much smaller than its capacity will waste electricity, so consumers wisely select a washing machine size that is appropriate to their household size. Washing machines with a smaller drum are best suited to households that do regular, small washes. Washing machines with a larger drum are best suited to households that need to wash large loads at one time.

You can read more about LG washing machines to buy this season via

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