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HAWA UNVEILS ‘SPORTY, CLASSY’ HONDA HR-V

The All-New HR-V, the latest generation of the popular sub-compact crossover SUV by Honda, has officially been introduced into Nigeria’s auto market where it is expected to follow the trail of success blazed by its predecessor model.

At a press launch/test-drive in Lagos on Wednesday, the All-New HR-V not only looked stylish and sporty with coupe-inspired design, but also showed off an impressive interior that got the participating motoring journalists thumbing up for the car assembled in Nigeria by Honda Automobile Western Africa Ltd (HAWA).

At the event, Honda Automobile Western Africa drew attention to the fact that the new-generation HR-V is a smart versatile SUV that represents another step in Honda’s commitment to a greener world with less emission.

Addressing the guests, the Managing Director of HAWA, Takashi Nakajima, said the 2023 HR-V, which controls about 38 percent market share in its segment locally, is crucial in his ambition of expanding the already large Honda family by “delivering as many cars as possible” to buyers.

Manager of Sales, Marketing and Logistics, HAWA, Remi Adams, said the new-generation HR-V was introduced as a smart versatile SUV that represents another step in Honda’s commitment to a greener world with less emission

According to him, carrying on with the concept of meeting the exacting needs of modern consumers, the new model achieves a rare balance of premium SUV styling and exceptional spaciousness, with compact dimensions and easy entry and exit for passengers.

Adams said the clean simplicity of design is realised through the car’s smooth surfaces, with exterior design features incorporated into the body shape. For example, the headlights, unique body-coloured grille and distinctive lower mesh grille seamlessly integrate with the forward-protruding nose shape and front quarter panels, giving it a more sculpted appearance and creating a sleek, bold expression.

The interior was designed with a focus on space and light to elevate the sense of airiness in the cabin. This airy feeling is amplified by a unique ‘Air Diffusion System’ where L-shaped vents are positioned in the top corners of the dashboard. This new system addresses a disparity in traditional vent configurations, where passengers often feel uncomfortable with air flowing directly onto them.

Honda’s proven technology delivers a smooth and enjoyable driving experience, with responsive performance and impressive fuel efficiency.

Thanks to the auto maker’s thoughtfulness, the All-New HR-V provides seamless in-car connectivity that allows owners to connect to their everyday lives with ease.

The intuitive 8” LCD touchscreen interface is designed to minimise driver distraction, with a simplified and fully customisable menu layer enabling easy access to convenience features and controls. HMI operation time is greatly improved compared to previous model HMI systems, making it quick and easy to switch between Apps and providing fast response to inputs and commands.

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