FirstBank, Nigeria’s honored financial institution with a storied legacy since 1894, has unveiled its ambitious new corporate campaign titled “Giant In You”. This transformative initiative was unveiled at a prestigious event held at Ebony Life Cinema in Lagos, signaling FirstBank’s commitment to igniting greatness among its employees, customers, and stakeholders.
The “Giant In You” campaign marks a departure from traditional banking promotions, focusing instead on empowerment, inspiration, and support for dreamers, achievers, innovators, and entrepreneurs. It encourages individuals to think big, take significant steps, and achieve monumental success in both personal and professional endeavors . Head of Brand and Stakeholder Management at FirstBank, Olayinka Ijabiyi, emphasized the institution’s enduring commitment to fostering growth and supporting businesses, individuals, and government entities. He highlighted FirstBank’s pivotal role in transforming clients into industry giants, offering tailored solutions that unlock unprecedented growth opportunities.
The event dazzled with the premiere of visually compelling campaigns tailored for FirstMobile, FirstOnline, FirstDiaspora, and XploreFirst. These initiatives are poised to make waves across television, outdoor, and digital media channels
On her part, Head of Brand Strategy and Financial Planning, , Abimbola Meshinoye, highlighted the bank’s dedication to stakeholders, customers, and employees through the “Giant In You” campaign, stressing the media’s crucial role in amplifying FirstBank’s message of empowerment and success.
The “Giant In You” campaign embodies FirstBank’s mission to empower and inspire its community, reaffirming its commitment to excellence and innovation in the financial sector. As FirstBank celebrates 130 years of service, its vision remains steadfast to nurture giant dreams, ideas, and futures, while propelling all stakeholders towards unparalleled success.
