Thanks for joining us on this edition of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community, Airing on:
DStv Channel 255
StarTimes Channel 119
On this Episode 3, we focused on:
INSPIRING CHANGE: SHECAN NIGERIA 5.0 EQUIPS WOMEN TO CONQUER THE BUSINESS WORLD LANRE ADISA TAKES THE HELM: NOAH’S ARK CEO ELECTED AAAN PRESIDENT, POISED TO REVOLUTIONIZE NIGERIA’S ADVERTISING LANDSCAPE
COMMUNICATION CHAOS: CUSTOMERS FURIOUS AFTER SUDDEN SIM CARD DEACTIVATION
ON OUR INTERVIEW SEGMENT, NAVIGATING CRISIS AND INNOVATION: JOHN EHIGUESE DISCUSSES THE FUTURE OF PR WITH SHINA ITEADE
This and many more packed on this 30 minutes Episode 3- Stay tuned!
We begin with Consumers’ Talk where BBNews crew led by Ruth Aluko hit the streets of Lagos to capture the pulse of the city in response to a major telecom debacle: the sudden deactivation of SIM cards. This crisis has left many customers disconnected, fueling brand frustration and shaking consumer trust. Ruth spoke directly with Lagos residents to uncover how this disruption is impacting their loyalty and daily lives.
CONSUMER’S TALK
Now to Brand Event this week which features an inside look at SheCan Nigeria 5.0—an empowering event that’s making waves in the business world. BBNews crew recently covered this incredible initiative, which is equipping women with the skills and confidence to thrive in the business arena.
BRAND EVENT
On our interview segment: LTBB- LET’S TALK BRAND AND BUSINESS. In this compelling episode, our host, Shina sat down with John Ehiguese, the MD/CEO of Media Craft Associates, a leading authority in public relations with over 20 years of experience. As digital media and citizen journalism began reshaping the PR landscape, Shina guided the conversation on how traditional strategies were adapting, explored the intricacies of managing corporate crises, and unveiled the future of perception management. Stay tuned as we delve into this insightful discussion on navigating the evolving world of PR.
OUTRO- And there you have it for today’s edition of Brand and Business News! Stay connected with us on all our social media platforms for more exclusive insights and updates. Subscribe to our YouTube Channel as displayed on the screen, for full access to our interviews and other interesting content on brands and marketing communications industry. Join us again next week on this same channel, for another enriching episode, where we uncover the latest trends shaping the Integrated Marketing Communications Industry and Nigeria’s dynamic business world.
This is Brand and Business News! Bye for Now! Airing on: DStv Channel 255 StarTimes Channel 119 GOtv Channel 94
