Thanks for joining us on this edition of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community, Airing on:
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Today on the show:
BEYOND THE BILLBOARDS: LOMA 2024 CONFERENCE & AWARDS SHOWCASE OOH’S ROLE IN BUILDING GLOBAL BRANDS
BRANDS MUST REINVENT OR RISK LOSING CUSTOMERS, EXPERTS WARN AT MEDIACONSORTIUM 2024
JOIN US ON OUR INTERVIEW SEGMENT, AS WE CONCLUDE THE SESSION OF SHINA WITH DR. FEMI FALUSI, EXPLORING HOW THE CURRENT ECONOMIC CLIMATE IS RESHAPING MEDIA INVESTMENTS IN NIGERIA ON LET’S TALK BRAND AND BUSINESS.
This and many more will come your way shortly- Don’t go anywhere!
You are welcome back, this is still Brand & Business News; we kick start this episode with Brand Event; as we take you to the heart of Nigeria’s advertising world, where innovation meets creativity at the 2024 Location Marketing Awards. In a two-day event that blended strategy with celebration, industry leaders gathered in Lagos to explore the evolving role of out-of-home advertising in building global brands. From inspiring keynote speeches and forward-thinking panel discussions to a glamorous awards night honoring the best in the business, LOMA 2024 was a powerful reminder that out-of-home is not just a platform—it’s a movement shaping the future of marketing and creativity.
On our interview segment:
In this episode of Let’s Talk Brand and Business with Shina Iteade, Dr. Femi Adelusi unpacks how Nigeria’s economic challenges are reshaping media investments. He reveals the smart strategies agencies are using to adapt to tighter budgets and shifting client demands, offering a roadmap for staying competitive in tough times.
And this is where we draw the curtain of today’s episode of Brand and Business News! Stay connected with us on all our social media platforms for more exclusive insights on Marketing Communications and Brand updates. Subscribe to our YouTube Channel as displayed on the screen for full access to our interviews and other interesting content. Join us again next week on this same channel, for another enriching episode, where we uncover the latest trends shaping the Integrated Marketing Communications Industry and Nigeria’s dynamic business world. This is Brand and Business News! Bye for Now!
