Access Bank and Connected Analytics, owners of ThankUCash, a rewards platform, have announced a new partnership tagged ‘Access Rewards’.
A statement said customers who use their bank cards on Access Bank PoS at different retail locations or supermarkets would receive a 2.5 per cent cash-back incentive on their purchases due to this programme.
Regardless of their bank, all cardholders in Nigeria were eligible to participate in the reward programme, it added.
The project aims to serve the customers who go to particular retail locations and the registered merchants on their network, the statement said.
Group Head, Marketing and Communications, Access Bank, Chioma Afe, said, “We are excited to partner with ThankUCash to offer our customers even more ways to earn rewards.
Afe said, “This partnership is in line with our commitment to providing our customers with convenient and innovative banking solutions, and we believe the partnership will further enhance our customers’ shopping experience. We have added more merchants and supermarkets across Nigeria, and Access Bank will roll this out in the coming weeks”.
According to him, ThankUCash would host the rewards programme using its cutting-edge technology and vast experience.
The Access Rewards campaign aimed to ensure that customers who conducted business or shop at merchant locations received Access Points that they could redeem for items on their next visit to participating merchant locations.
Commenting on the partnership, the Chief Executive Officer and Co-founder, ThankUCash, Simeon Ononobi, said, “We are thrilled to partner with Access Bank, the largest customer-based financial institution in Nigeria, to offer Nigerians even more ways to earn rewards.
“Our platform helps banks and institutions learn, reward, and reach more of their customers, offering them more rewarding benefits.”