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ZENITH, GTB OTHERS SUFFER DEGRADING CUSTOMER PERCEPTION | NEW NAIRA NOTE

Customer Perception is critical factors in building brand image. A big influence on every business bottom line. Live they say; The last few day has been a chaotic season for the banking sector in Nigeria, no thanks to CBN’s monetary policy on the new naira note, creating scarcity of cash and economic hardship on The Nigerian consumers. Surprisingly, leading financial institutions has failed to manage this crisis properly, a dent that will cause a big damage to their public relation on effect on positive customers perception. Customer on Consumers’ talk segment bore their minds on their various banks.

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