LTBB- LET’S TALK BRAND AND BUSINESS with Shina Iteade, navigating compelling dialogue with Mr. Ken Egbas, a pioneering force in CSR and sustainability. Mr. Egbas, founder of WhiteHousePR and TruCSR Nigeria, delved into the foundational principles of Sustainability in Corporate Social Responsibility, addressing its impact versus perception, and dissecting how businesses can authentically demonstrate their commitment. Stay tuned for an enlightening conversation that will provide invaluable insights into the intersection of brand integrity and social impact.