The Nigerian advertising industry is navigating a critical period of transformation, brought about by the rapid rise of digital technology and changing consumer behavior. In light of these challenges, the Advertising Regulatory Council of Nigeria, ARCON, along with key sectorial groups, is hosting the 4th Advertising Industry Conference from November 13th to 15th at the Abuja Continental Hotel.
Under the theme “Navigating the Shifts: Technology, Culture, and New Business Models,” this year’s conference seeks to address the evolving dynamics of the advertising sector. As digital platforms redefine brand engagement, industry stakeholders will come together to explore how these shifts can be harnessed for growth while maintaining ethical standards and consumer trust.
Dr. Olalekan Fadolapo, Director-General of ARCON, spoke at a media briefing in Lagos, highlighting the industry’s current challenges and the need for ethical practices in a digital age. He added, that the rise of digital platforms has not only created new opportunities for brand engagement but also introduced challenges such as misleading content and consumer exploitation. It’s imperative for industry practitioners to adapt to these changes, upholding ethical guidelines and fostering transparency.
The conference will feature a diverse lineup of sessions, starting with a fireside chat with Dr. John Momoh, Chairman of Channels Media Group. Attendees will gain insights into the future of advertising from a roster of industry leaders, including Dr. Tayo Aduloju, CEO of the Nigeria Economic Summit Group; Dr. Onyeche Elisabeth Agbiti-Douglas, MD of Pd Exerta Services; and Funke Adekola, COO of Dentsu-Creative.
These experts will delve into crucial themes such as the increasing digitalization of advertising, leveraging digital tools effectively, and the integrity of brand messaging. Discussions will also center around how brands can navigate the complexities of a digital-first environment without compromising on ethical standards.
Chairman of the Organising Committee, Mr. Tunji Adeyinka, describes this year’s event as the most ambitious yet. With a focus on both scope and reach, the conference is designed to engage practitioners from various sectors and regions across Nigeria.
Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN), and other members of the Heads of Advertising Sectorial Group, commended ARCON for its efforts to guide the industry through this transformative era.
As the global shift towards digital platforms continues to reshape advertising, this conference is expected to serve as a catalyst for strategic discussions on how the Nigerian industry can remain competitive and ethically sound. Topics will include the effective use of data in digital advertising, protecting consumers in an age of targeted content, and the role of regulation in fostering a transparent advertising ecosystem.
