HOW TO BUILD YOUR BRAND IN NIGERIA – 7 MUST-DO TIPS
1) BE UNIQUE When you are developing business tools it is important to make yourself appear unique. This will help you stand out among a sea of other small and large businesses within your same industry. 2) STAY CONSISTENT The most important thing when it comes to branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it!
3) PHRASE A TAGLINE AND MAKE IT BEAUTIFUL Your tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website.
4) USE IMAGES Images are a very important aspect of your branding strategy. You can use pictures and illustrations on your website, in your newsletter, on Facebook, or in (printed) advertisements.
5) HAVE A SIMPLE LOGO Your logo is of great importance to your branding strategy. Ideally, your logo should stand out. It should be something people recognize without any context.
6) PRODUCE VALUE You should be producing value with whatever you do. You don’t have to be Apple to have an amazing product.
7) ASSOCIATE YOURSELF WITH STRONG BRANDS. Your personal brand is strengthened or weakened by your connection to other brands,” said the expert “Find and leverage strong brands which can elevate your own personal brand.”
……………………………………………………………………………………
Brand and Business News is a TV (#BBNewsTV) platform dedicated to chronicling the impact & activities of Brands in Africa.
