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Stop Falling for These 5 Marketing Myths in 2025
1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]
Brand and Business News – Episode 17 Showing on DStv CH.255
Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends. Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting […]
NIGERIAN’S REPUTATION GETS A POWER BOOST
Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]
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