Hello, you are welcome to another episode of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community. Today on the show: EMPOWERING WOMEN IN TECH: NECCI PR ROUNDTABLE TACKLES GENDER GAPS IN NIGERIA’S DIGITAL ECONOMY MIPAN 2025 BUSINESS […]

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]