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Yinka Adebayo Explores Media Transparency, Client Trust, And Emotional Pain Points.
Yinka Adebayo has over 25 years of experience in Marketing Communications, with a key focus on advertising and media. He started his career with Promo serve Limited and worked with a few other Advertising Agencies, managing the accounts of several multinational clients like Pfizer International, Honda, NIT, Tower Group, etc. before joining mediaReach OMD. His […]
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Stop Falling for These 5 Marketing Myths in 2025
1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]
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