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Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

NIGERIAN’S REPUTATION GETS A POWER BOOST

Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]

TOP 7 MUST-JOIN ASSOCIATION FOR IMC PROFESSIONALS IN NIGERIA

Want to stay ahead in the marketing and communications industry (IMC)? Joining the right associations can open doors to networking, growth, and career-changing opportunities. Follow the link to discover the Top 7 Must-Join Associations and take your career to the next level. To ACCESS more information on specific IMC ASSOCIATIONS that align with your career, […]

TV Show

NECCI PR Round Table: Tackling gender gaps in Nigeria’s tech

In an industry where rapid advancements have left women’s contributions underrepresented, Nigeria’s 24th NECCI Public Relations Roundtable is sounding a call to action for gender equity in technology. The conference, held at Lagos’s Eko Hotel, saw tech and PR leaders, government officials, and industry pioneers unite under the theme “Women in Technology – Breaking Barriers.” […]

Leveraging Marketing Experience in Corporate Executive Management- IDY ENANG

Hello, thank you very much for staying tuned to another episode of INDUSTRY TALK on Brand and Business News, my name is SHINA ITEADE. Today, I bring you one of the most respected corporate Titans in Nigeria and Africa as a whole. A man with a career spanning 3 decades in several key positions, from […]

Tech

Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

NIGERIAN’S REPUTATION GETS A POWER BOOST

Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]

TOP 7 MUST-JOIN ASSOCIATION FOR IMC PROFESSIONALS IN NIGERIA

Want to stay ahead in the marketing and communications industry (IMC)? Joining the right associations can open doors to networking, growth, and career-changing opportunities. Follow the link to discover the Top 7 Must-Join Associations and take your career to the next level. To ACCESS more information on specific IMC ASSOCIATIONS that align with your career, […]
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