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The current state of Nigeria’s economy, characterized by rising inflation, fluctuating exchange rates, and increased cost of living, is shaping how families approach this year’s yuletide celebrations. Many households are facing reduced purchasing power, making it challenging to afford traditional festivities. As food prices soar and transportation costs remain high, families are prioritizing basic needs […]

From Hollywood to Nollywood, advertising has become the financial backbone of the entertainment industry. Whether it’s blockbuster movies, chart-topping music videos, or even live events, advertisers are no longer just sponsors—they’re co-creators, shaping the way stories are told and consumed. In Nigeria, the synergy between advertisers and creators is evident. According to the Nollywood Economic […]

The introduction of an electronic transfer levy (e-transfer levy) has stirred significant reactions among consumers, particularly as Point of Sale (POS) operators have raised their charges to offset the additional costs. This development has not only led to frustration but has also raised important questions about the fairness of the levy and its implementation. On […]

There are businesses Dangote owns that you might not be aware of? Here are some of them:

Hello, you are welcome to another episode of Brand and Business News, your indispensable companion on the journey through Nigeria’s marketing communications industry, PR strategic innovations, and the bustling activities of the business community. Today on the show: LAIF @19: A NIGHT OF BRILLIANCE, BOLD IDEAS, AND TRANSFORMATIVE CAMPAIGNS CSR TAKES CENTER STAGE: CELEBRATING EXCELLENCE […]