Stop Falling for These 5 Marketing Myths in 2025

1️. Myth: Social media engagement doesn’t matter.Reality: Nigerians spend an average of 3 hours and 23 minutes daily on social media, ranking fifth globally. Active engagement on these platforms is crucial for building brand loyalty and community. 2️. Myth: Only big brands need PR.Reality: Public relations enhance credibility and visibility for businesses of all sizes. […]

Brand & Business News

February 25, 2025

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Brand and Business News – Episode 17 Showing on DStv CH.255

Welcome to another episode of Brand & Business News. This is your go-to source for updates on Nigeria’s marketing communications industry, PR strategies, and business trends. Coming up today, we take a deep dive into the future of marketing. Experts have unveiled key trends set to shape 2025. With inflation rising and economic uncertainties affecting […]

Esther Arekson

February 19, 2025

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Kids Say the Darndest Things Africa Returns: A New Era in Children’s Entertainment

WHAT Network has officially revived Kids Say the Darndest Things Africa, marking a new chapter in family-friendly entertainment. At a press conference on February 5th at Lagos Continental Hotel, NBC Director General Mr. Charles Ebuebu praised the show’s return, emphasizing its role in shaping young minds through wholesome and culturally rich programming. The event gathered […]

Brand & Business News

February 18, 2025

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mediaReach OMD Unveils KEY MARKETING TRENDS for 2025

At the mediaReach OMD Top Trends event in Lagos, industry leaders highlighted key strategies for brands to navigate Nigeria’s economic challenges. Experts stressed the importance of local sourcing, AI-driven data, and operational efficiency to survive rising inflation and forex issues. Consumer behavior is shifting, with WhatsApp-driven social commerce generating over $1.5 billion in 2024 and […]

Brand & Business News

February 18, 2025

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NIGERIAN’S REPUTATION GETS A POWER BOOST

Exciting news from the world of PR! The Nigerian Institute of Public Relations (NIPR) is stepping up to tackle Nigeria’s reputation challenges head-on! Meet the Nigeria Reputation Management Group (NRMG) – a powerhouse team led by Chief Yomi Badejo-Okunsanya as Chairman, alongside Hajiya Lami Tumaka (1st Vice Chair) and Dr. Alice Ajeh (2nd Vice Chair). […]

Brand & Business News

January 31, 2025

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