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IMC WEEKLY ROUNDUP – Latest in the Industry

This is Brand & Business IMC Weekly Roundup — This is Brand & Business IMC Weekly Roundup — your power-packed dose of the latest in branding, advertising, PR, and everything shaping the world of integrated marketing in Nigeria and beyond! That’s all for this week’s IMC Weekly Roundup on Brand & Business News. Keep tuning […]
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ARCON Strengthens Advertising Regulations as Industry Faces Integrity Test

The Advertising Regulatory Council of Nigeria (ARCON) has announced a major regulatory overhaul aimed at restoring trust in the country’s advertising industry. The move comes as part of broader efforts to address the growing concerns over misleading and unethical advertising, particularly on digital platforms. Under the new directive, all advertisements—regardless of format or platform—must receive […]
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NECCI’s ‘Public Relations For Beginners’ Workshop Equips Fresh Talents with Essential PR Tools

On Friday, April 25th, 2025, NECCI hosted the Public Relations For Beginners workshop, convened by Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI. It was a hands-on, practical session designed for anyone looking to kickstart their journey into the world of PR. Segun McMedal, President & CEO of Upticomm Marketing Company, opened the day by breaking […]
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