Wema Bank has launched its 2024 Love Adventure campaign, with gifts for customers and staff throughout February.
Themed, ‘Your love adventure is possible with ALAT’, the campaign will simultaneously promote a culture of love and appreciation among Wema Bank’s internal and external audiences, while showcasing the indispensable role that the bank plays as a support system in the daily lives of all customers.
Speaking on the bank’s inspiration for the campaign, Wema Bank’s Executive Director of Retail and Digital Business, Tunde Mabawonku, said, “Every day is Valentine’s Day for our customers, but that doesn’t mean we would settle for the bare minimum in celebrating the season of love. We brought a unique twist to Valentine’s with this month-long celebration and made the decision to be our customers’ ‘Val’, reinforcing our commitment to supporting their lives and being with them all the way. It’s beyond Valentine’s Day, this is Valentine’s month at Wema Bank.”
The ALAT Love Adventure Campaign, which will run throughout February 2024, will include a N9m cash prize in the Wema Bank 5 for 5 Promo Season 3; a 10 per cent discount on all GAC cars; free prepaid gift cards worth N10,000 for ALAT customers and car loans and device loans.
Others are N100,000 off all Samsung S24 Series device loan purchases on ALAT, free airtime and data for customers who transact on ALAT and *945#, free Dakore skincare products, and discounts on 5-star restaurants on ALAT Rewards.