The chairman philips consulting, Mr Foluso Philips has called on public relation practitioners to embrace value driven models in order to stay profitable in consulting profession The call was made at the Public Relation Consultants Association of Nigeria Annual Economic outlook, which took place on Friday in Lagos Mr Foluso, the key note speaker, stressed the need for PR consultants to have a fundamental digital strategy to connect with the next generation, adding that an understanding of the market and ‘todays customer’ is key to remain in business.
