NECCI’s ‘Public Relations For Beginners’ Workshop Equips Fresh Talents with Essential PR Tools
On Friday, April 25th, 2025, NECCI hosted the Public Relations For Beginners workshop, convened by Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI. It was a hands-on, practical session designed for anyone looking to kickstart their journey into the world of PR.
Segun McMedal, President & CEO of Upticomm Marketing Company, opened the day by breaking down why the media matters so much in PR — from building credibility to shaping the right story and staying ahead of the narrative.
Next up, Dr. Nkechi Ali-Balogun herself took everyone through the basics: what PR really is, the key roles it plays, and why it’s such a vital tool for brands and individuals alike.
Ray Echebiri, Director at the Centre for Financial Journalism, shared pro tips on how to craft a winning press release and put together a strong media kit — two must-haves for any PR toolkit.
The spotlight then shifted to Anthony Agenmonmen, Managing Consultant at OE&E Consulting Ltd, who gave practical advice on managing crises — a skill every PR professional needs under their belt.
Segun McMedal returned to the stage to explore how PR has evolved from traditional media to the digital space, and how to set the right goals for social media success.
The last speaker, Dr. Monday Ashibogwu, took a deep dive into how to measure PR success and actually track the impact of your work.
Finally, Dr. NKECHI Ali-Balogun wrapped up the training with a reflective question and answer session on how the participants can make full use of what they have learnt.
It was a packed and inspiring session, filled with real-world insights and actionable tips — and the best part?
Stay tuned for more workshops like this coming soon, giving even more people the chance to learn, grow, and step confidently into the world of public relations. Click Here to read more stories like this.
