IMC WEEKLY ROUNDUP – Latest in the Industry
This is Brand & Business IMC Weekly Roundup — This is Brand & Business IMC Weekly Roundup — your power-packed dose of the latest in branding, advertising, PR, and everything shaping the world of integrated marketing in Nigeria and beyond!
- We celebrated the birthday of Dr. Femi Adelusi—visionary media leader and advocate for ethical advertising, highlighting his take on media transparency in Nigeria’s advertising industry. He reminds us that transparency is a shared responsibility, built on education, clear contracts, professionalism, and mutual accountability. His continued influence pushes the industry toward higher standards.
Happy Birthday once again, Dr. Adelusi! - This week, we looked at Segun McMedal’s exploration on the evolving landscape of PR, comparing Traditional and Digital approaches. As brand communication shifts, the best strategy might be a smart mix of both worlds.
- ARCON has introduced stricter ad regulations to tackle unethical practices and rebuild trust in Nigeria’s advertising industry. Key moves include mandatory pre-approval for all ads, a national register of licensed advertisers, and a new tribunal for faster enforcement.
- This week’s expert quote comes from Yinka Adebayo, Executive Director of Media Investments at OMG WeCa, who emphasizes the enduring power of value in business. “People don’t run from value,” he says—reminding us that offering genuine worth remains the strongest foundation for lasting relationships and results.
That’s all for this week’s IMC Weekly Roundup on Brand & Business News. Keep tuning in for more powerful insights and industry-shaping stories.
Until next time—stay informed, stay inspired, and keep your finger on the pulse of the market.
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