In demonstration of its commitment in contributing to shaping Nigeria’s digital conversations, Quadrant MSL, leading strategic communications consultant, has announced its media partnership with Social Media Week (SMW) Lagos to further deepen connections, impact and influence with Nigerian audiences.
Speaking on the partnership, Director, Group Accounts Management, Quadrant MSL, Anurika Azubuike said the partnership was borne out of the company’s desire to encourage continuous use of social media and technology for everyday conversations, as well as a strong tool in strategic business communications.
“Today’s consumers are very discerning and have access to platforms at their fingertips. Technology has made this possible by becoming a potent tool that enables collaboration and resourcefulness, bringing people and organizations closer together in simple conversation styles,” she said.
Social Media Week, Lagos, currently in its sixth edition with the theme: Closer, holds today at the Landmark Event Centre, Lagos, and ends on Friday, March 2, 2018.The event will feature a wide variety of discussions covering the future of media, travel and tourism, governance, gender inclusion with a platform dedicated to women in technology, entertainment, emerging ideas and trends across the globe.
While pointing out that the conference has continued to play a positive role in connecting Nigerians to the global space and giving them the opportunity to tell their own stories, Azubuike stated that Quadrant MSL’s partnership at this year’s Social Media Week would further advance the use of digital storytelling to push narrative boundaries.
“At Quadrant, we understand that great stories change the world and there’s no better way to tell great stories than using digital platforms to engage with people, cultures and perspectives. “It is for this reason that we have put our weight behind Social Media Week 2018 to drive that connection and the values it stands for,” she said.