Nigerian Breweries’ Heineken clinched the coveted ‘Brand of the year’ awards at 2017 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa). It’s Brand Manager, Obabiyi Fagade also emerged the ‘Brand Manager of the year’ for successfully managing the brand’s campaigns and positioning efforts in the last one year.
The Chairman of the panel of Judges, Mr. Lanre Adisa, MD/CEO Noah’s Ark Communications said the winners emerged based on their industry leadership and marketing excellence under the year in review, adding that the emergence of the year’s winners should propel more brands to think out of the box, innovate and up their game in the marketing landscape.
Heineken beat Dufil Prima’s Indomie and Hayat Kimya’s Molfix to second and third position respectively.
Similarly, Heineken also emerged winner in the ‘Campaign of the Year’ category beating Airtel Smart Speedo and Unilever Ghana’s Pepsodent to second and third place respectively.
Responding to the victory, Agu Emmanuel, Marketing Manager at Nigerian Breweries said, “We locked down the key awards tonight; Social Media and Digital, Campaign of the Year, Brand of the Year and Brand Manager of the Year
Meanwhile, Molfix and Dufil products Power Oil and Indomie emerged big winners in other categories. Molfix emerged the winner of ‘Experiential marketing category’ topping Coca-Cola and Three crowns milk which took second and third place respectively. It also clinched the second position in the ‘innovation category’ while Malta Guinness Herb won the third place and MTN Lumus Mobile Electric emerged the first place position.
Dufil’s Indomie won the Corporate Social Responsibility (CSR) Category, followed by second place winner MTN Foundation and third place winner Dufil’s Power Oil. On Consumer Promotion Category, Dufil’s Indomie won the second position while Molfix third position and Three Crowns lead the category.
Other winners are; for the Digital & Social Media Marketing Category, Nigerian Breweries’ 33 Export won the first place followed by Coca Cola and Close Up in the second and third place position. For New Brand/ Brand Extension Category Unilever‘s Sunlight won the first place, Guinness Herb emerged second and Airtel Unlimited plan emerged third.
The award also coincided with the 25 anniversary of the association, the President of ADVAN, Mrs. Folake Ani-Mumuney in her welcome address noted that ADVAN has been true to its purpose of creating value for the nation’s Marketing Communications community for these 25 years.