Dufil Prima Foods Plc has announced that Indomie has emerged the most chosen brand in the Kantar Worldpanel’s Brand Footprint rankings for 2018.
Kantar Worldpanel, which had been in existence for over 60 years, is an international company dealing in consumer knowledge and insights based on continuous consumer panels, a statement from Dufil Prima said on Thursday.
Kantar Worldpanel is part of the Kantar Group – the Data Investment Management Division of the WPP, according to the statement.
The organisers of the award were quoted as saying that Indomie came first ahead of other big brands in the Nigeria’s Top 10 category of the award.
“The organisation also ranked Indomie as the eighth most chosen brand in the award’s global fast-moving consumer goods top 50 brands category, beating 42 other global brands to clinch the award,” the statement read in part.
The Chief Operating Officer, Dufil Prima Foods, Girish Sharma, was quoted as saying that it was an honour to be recognised as Nigeria’s most chosen brand.
He promised that the firm would continue to deliver quality and innovative products to its various consumers.
The Public Relations and Events Manager, Dufil Prima Foods Group, Mr Temitope Ashiwaju, appreciated Indomie’s numerous stakeholders for making the brand their number one, saying, “We are very delighted that Indomie emerged as Nigeria’s number one brand in this year’s edition of Brand Footprint. We are grateful to our numerous consumers, sales force, members of staff, the media and other stakeholders for making this possible.”