The maker of Hypo, Reckitt Benckiser, has partnered various stakeholders to entrench environmental hygiene and promote community sanitation.
The company, in the bid to resume its ‘Team up to clean up’ initiative, partnered Lagos State Ministry of Environment, Lagos State Ministry of Health, National Youth Service Corps, Bariga Local Council Development Area and Ifelodun Community Development Area in Bariga.
The company teamed up with its stakeholders to clean up the Ifelodun Community in Bariga by providing clean-up tools such as latex hand gloves, rakes, nose mask, shovels, stick brushes, bowls, buckets, brooms, parkers, and sanitary waste bags and doled out hypo bleach products to residents.
The Brand Manager of Reckitt Benckiser, Onome Asagbra, explained that the partnership with the stakeholders was to spur people to make a difference in themselves, and their community.
According to the Area Marketing Manager of Reckitt Benckiser, Timothy Arowosegbe, Hypo has become a phenomena household brand and there are no better ways to give back to its consumers than through an initiative of influencing a positive behaviour for hygiene among residents.
The Assistant Director, Waste Management Division, Lagos State Ministry of the Environment, Tolulope Adeyo, urged parents, guardians and community leaders to imbibe cleanliness as an essential way of life.