A leading experiential marketing agency, GDM Direct, has retained Nestle below-the-line account till 2018.
Confirming the feat, Chief Executive Office of GDM Direct, Victor Afolabi, sauid the company saw off competition from over 20 other below-the-line agencies to retain the account.
Speaking on qualities that helped retained the account, Afolabi said, GDM had grown its digital amplification competencies over the years and retaining the multimillion account attests to this.
“What has been really working for us is the value we offer our clients. At GDM, we have grown our competences over the years. Our digital competence has added value to a lot of clients, and not only Nestle. It has helped us in securing this account and even across all our accounts as we grow.
“We have improved in how we carry out many field research, monitoring and control with our monitoring tools driven by our investments in technology in the last 12months. And I think when you begin to retain accounts of that magnitude despite pitching with an average of 20-30 BTL agencies all known names, what the client saw is your value,” he said.